Minfluencer
What is a Minfluencer?
With Social Media dominating the way we do business on the internet, we took a closer look at how it works. Anyone who has ‘influence’ over a specific target audience is considered to be an ‘Influencer.’ In these cases they usually boasts thousands, if not hundreds of thousands, even millions of followers. They create weekly, if not daily content that is both intriguing and inspiring. Many companies seek out such Influencers and compensate them for promoting their products to their audiences/followers. So we have combined Miniature, with Influencer, and created ‘Minfluencer.’
Social Media has created thousands of new artists who are showcasing their work on such platforms as Instagram and TikTok. We decided to contact some of these artists, specifically the ones with exceptional content, a creative spirit, a love for minis, and a large viewer following, and invite them to be special guests at our upcoming IMoMA events. Our goal is to help build up each other’s socials to help our minfluencers get bigger, better brand deals in the mini world, all while pumping up MiniCON. We have seen this cross-promotion work to build each other’s audience time after time, and we have fun doing it. We feel that together, we can help promote the ever growing world of miniatures, as well as the IMoMA MiniCon.
It is great to see so many new talented miniature artists on Social Media, but it’s even better to be able to meet them in person! Rubbing shoulders with your favorite miniature artists, taking one of their classes and learning some new skills, or meeting some of your favorite Minfluencers during their timed appearances are just a few reasons why we feel our show concept is helping to lead us into a more connected future. The ability to purchase pieces directly from the artists, learn about the piece, or simply socializing with them in person will create the ultimate miniature event!
Natasha Sawyer is a miniature artist and content creator behind Viva Design Miniatures, known for transforming dollhouses into detailed, story-driven spaces. She primarily focuses on renovating vintage dollhouses, bringing a design-forward, modern approach that has helped introduce a new wave of enthusiasts to the miniature community. Through her content, she shares builds, tutorials, and behind-the-scenes insight with a growing audience across social media. Natasha is also passionate about supporting miniature vendors and artists, using her platform to highlight their work and help bridge the gap between long-established members of the miniature world and those just discovering it.
SOCIALS (VivaDesignMiniatures):
TIKTOK– 341,400
FACEBOOK– 287,569
INSTAGRAM– 287,000
YOUTUBE– 61,700Click the links above to her socials.
Link Tree: https://linktr.ee/vivadesignminiatures
Rachel is the creator behind Mic Drop Miniatures, a miniature brand and online community focused on making dollhouse miniatures approachable, creative, and fun for makers of all skill levels. Through her Dollhouse Miniature Subscription Box, Mini Makers Club, and podcast My Miniature Obsession, Rachel shares tutorials, inspiration, and behind-the-scenes glimpses into the world of miniatures with a growing online audience.
Known for her whimsical style and encouraging approach, Rachel is passionate about helping others discover creativity through tiny projects and storytelling. Her work blends DIY techniques, printable miniatures, curated subscription experiences, and community-building to inspire both longtime collectors and those just beginning their miniature journey.
Rachel will attend the IMoMA Dollhouse Miniature Show in Las Vegas in February 2027 as a featured mini influencer.
Website: https://www.micdropminiatures.
com/ Instagram: https://www.instagram.com/
micdropminiatures/ Free Facebook Community: https://www.
facebook.com/groups/ micdropminiaturesclub Digital Membership: https://stan.
store/micdropminiatures
Lara Blair is a Northwest-based, gallery-represented artist working in small scale, known for her story-driven shadow boxes and miniature scenes.
She hosts Tiny Worlds, Big Stories, interviewing miniaturists from around the world about their work, process, and creative lives. She also publishes a monthly newsletter, Small by Design, highlighting exciting things happening across the miniature community.
For fun, she’s remodeling a Brooklyn townhouse dollhouse—filling it with over-the-top decor she’d absolutely consider in real life.
YouTube: https://www.youtube.com/@tinyworldsbigstories
Website: https://www.larablairartstudio.com/shop
Small By Design Newsletter: https://larablaira
rtstudio.myflodesk.com/ smallnews Instagram:
https://www.instagram.com/larablairartstudio/
https://www.instagram.com/tinyworldsbigstories/
Susan Canaday Henry is a Las Vegas-based miniature artist and designer whose work blends imaginative craftsmanship with visual storytelling. A graduate of Pratt Institute, she transitioned from a career in graphic design and animation to creating fantastical miniature environments. Her scenes—ranging from real-life replicas to whimsical fantasy spaces—are handcrafted and narrative-driven, often left unpopulated to invite viewer projection. Featured on Season 3 of Best in Miniature (CBC), she brings her unique voice to a broader audience. Through her work under “Candy Constantly,” Henry explores memory, control, and creative play in the beautifully constructed world of small-scale art.
SOCIALS (@CandyConstantly):
TIKTOK – 1.9K
INSTAGRAM – 4681
Link Tree: https://linktr.ee/candyc
Paulo Pabsutan is a miniature artisan whose work seeks to find and capture the beauty of the world in the most minute detail. With a shaky hand and a boundless imagination, he creates intricate, small-scale pieces that invite viewers to explore the extraordinary within the ordinary. From lifelike dioramas to whimsical fantasy scenes, his art attempts to transform the smallest of spaces into entire worlds where tiny things meet big dreams.
Inspired by his lifelong love of storytelling, architecture, music, and all things odd & nerdy, Paulo combines traditional techniques with innovative multidisciplinary approaches to bring his creations to life. With over a decade of experience as a Behavior Therapist in the field of ABA, serving children on the Autism spectrum, Paulo was also able to draw from his expertise and bring a unique blend of artistry, empathy, and advocacy to his practice.
Philippine-born and currently based in Las Vegas, Paulo is the Diorama Building Competition Champion of the LV Toy Con 2024 and has showcased his work at the Las Vegas World Market Center, as well as in various local businesses & exhibitions. He has led inclusive art workshops and designed therapeutic creative tools, integrating hands-on artistry with social-emotional & entrepreneurial learning. His work bridges behavioral insight with imaginative expression, helping neurodiverse youth build confidence through creativity.
He founded KOOYA, a creative platform dedicated to empowering youth of all abilities and any creative soul who is young-at-heart to find their creative voice, own their worth, build meaningful connections, and help them turn their passion into purpose (and profit) through art.
KOOYA offers resources surrounding miniature & diorama making, CRAFT-preneurship, and the emotional realities of the creative life—including creative anxiety, navigating disabilities, and the ups & downs of the entrepreneurial journey. The mission is simple: to craft joy, build confidence, create community, and make magic—one tiny creation at a time.
Paulo invites you to see the world through a smaller, yet infinitely richer, lens.
Instagram: @Kooya_CreativeStudios